TRACE, bringing clients such as Foot Locker and Channel 4, has announced plans to move to Clerkenwell from London to help grow and serve its extensive client roster better.
A New Era for TRACE
It’s more than a workspace — the new office, which occupies 5,869 square feet. The new place will also house an open-plan event space, consultation and treatment rooms, and a bespoke styling suite suitable for clients with up to 30 strong TRACE portfolios.
TRACE was founded in 2009 by Lian Hirst and Rob Davies and has been a nurturing and inclusive PR agency. Focused on guiding brands through the ever-changing media and retail landscape, the firm helps craft multi-channel campaigns that are both strategic and impactful.
Why Clerkenwell?
TRACE has chosen to grow its presence in Clerkenwell to acknowledge its commitment to creating a space to facilitate collaboration, innovation, flexibility and a surpassing culture.
“The trend is continuing for UK agencies to reduce their UK footprint, so as a result we set out to create a unique showroom proposition which we can offer our clients.” Having the open plan scheme works for us, our team, and our clients to get in the room and build award-winning campaigns and strategies that truly connect with consumers.”
Co-founder Rob Davies adds: As we have evolved into different event spaces from styling suites to treatment rooms, to industry talk and panel spaces, our new location allows us to showcase the different areas.” Besides, it supports a balance between work and home life for our team, many of which are parents or have dependents.”
Post-COVID Work Flexible Approach
TRACE has taken a hybrid working model for employees to balance their work and life. Following the pandemic, many of the team members now found themselves moving out of London and the new office was designed as a flexible hub that combines in-office collaboration with remote working capabilities.
According to Davies, ‘our priority is to be able to offer them a flexible London-based environment so they can focus on those days when they need.’
A growing portfolio of global brands
TRACE’s expansion is nothing new. Joining the agency roster is also Klarna, the global payments and shopping service, which is helping to support a very strong customer base of brands that include Guess, Sephora, Estée Lauder, Tom Ford and Matches Fashion.
TRACE has proven to lead the PR industry by building brand credibility through innovative campaigns. The agency’s new headquarters will help it further strengthen its ability to solve its client’s problems dynamically and collaboratively.
A Bold Vision for the Future
TRACE moves from Chancery Lane to Clerkenwell in London. It makes more than just a physical relocation. It is a statement of intent. Rather, by creating a space that unites functionality and creativity, the firm is positioned well to continue delivering award-winning campaigns that form meaningful relationships between brands and consumers.
Launch of this new chapter for TRACE, its dedication to innovation, inclusivity and work-life balance ensures that they are leading the PR industry, and should act as an inspiration to clients and competitors. You can lose sight of the London Competitive Housing Market.
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