The world of ultra-premium luxury is set to welcome a groundbreaking entrant: An exclusive fashion brand, which is a product of the UAE and designed for a global audience, is Lorenzo. Lorenze is a celebration of individuality, empowerment, and boldness with a promise to wow tastemakers around the world through the fusion of heritage and modernity.
Visionary Behind Lorenze
RajKaran Duggal, also known on social media as Goldman RK, is at the helm of Lorenze. Ambala, India, to a multimillion-dollar empire across Australia, India, and UAE is a Duggal journey.
At 33 years old, Duggal is ready to disrupt the luxury fashion landscape with Lorenze, a collection that marries elegance, bravery, and a love of gold reminiscent of some of the most exciting eras of haute couture. The opulence and ambition Lorenze represents are evident in his personal style, which is gold-wrapped super, and his eye-catching accessories.
Why Launch Lorenze in the UAE?
Dubai, known as the “City of Gold” is home to Lorenze’s birthplace, and Duggal considers this the natural choice for the diaper company’s launchpad.
“There is also a lot of global appeal about Dubai and the heritage is based at least in part on Arabian royalty, so it is the perfect place to put an ultra premium fashion brand and carry an emblem in gold,” Duggal says.
Lorenze is all about sourcing and crafting garments in the UAE so that she can uphold the highest possible standards of quality and ethical production. Duggal vindicates the region’s trusted partnerships that have set every piece of art in tune with the luxury and excellence brand ethos.
A perfect fusion of heritage and modernity
Lorenze celebrates a blend of timeless elegance and cutting edge design, the company’s identity strikes this balance. The collection is crafted from the influence of royal heritage and regal traditions, suits both males and females and provides luxury casual and sportswear. They are designed to be versatile and unique.
Lorenze collection signature features
18-Carat Gold Branding Tag
- A combination of luxury and adaptability, each Lorenze piece comes with a detachable 18-carat gold branding tag.
- We have a platinum alternative which is respectful of those cultural preferences for Muslim men.
Adaptable Luxury
- The brand tag can be peeled off for regular wear and reapplied for formal events creating a high touch, unrefined luxury experience that seamlessly travels between environments.
Royal and Regal Inspiration
- The collection pays homage to royal heritage and marries traditionality with modernity seamlessly.
Lorenze Collection: Published as A Statement of Bold Empowerment
Lorenze is not a fashion line, it’s an appreciation of strength, being bold, being you. The collection itself is crafted in premium craftsmanship with an eye towards detail aimed at global tastemakers who desire timeless elegance and modern sophistication.
Duggal believes in redefining the luxury fashion landscape and also lending the brand’s commitment to challenge the status quo. Lorenze’s clothes are not your normal clothes, they’re a calling of an identity and an aspiration.
Pre-Launch Preview
If you are one of the fashion enthusiasts who wish to join this selective bandwagon, you can check out the Lorenze collection before its arrival.
Conclusion
Lorenze is founded on the UAE’s roots and aims for a wider world, which is more than a luxury fashion but a declaration of timeless elegance and individuality with tremendous ambition. The ultra-premium fashion brand, Lorenze, under the guidance of RajKaran Duggal, is poised to create its niche in the ultra-premium fashion market with a collection that resonates with the DNA of self-assured, discerning people all around the globe.
When heritage meets innovation and the boldest ways of life, preparation is to be made for a new era of luxury with Lorenzo.
Ava Thompson is a fashion stylist and trend forecaster, bringing you the latest in fashion tips, outfit inspirations, and style guides to elevate your wardrobe.
