The world of ultra-premium luxury is set to welcome a groundbreaking entrant: Exclusive fashion brand which is a product of the UAE and designed for global audience is Lorenze. Lorenze is a celebration of individuality, empowerment and boldness with a promise to wow tastemakers around the world with the fusion of heritage and modernity.
Visionary Behind Lorenze
RajKaran Duggal, also known on social media as Goldman RK, is at the helm of Lorenze. Ambala, India, to multimillion dollar empire across Australia, India, UAE is Duggals journey.
At 33 years old, Duggal is ready to disrupt the luxury fashion landscape with Lorenze, a collection that marries elegance, bravery, and a love of gold reminiscent of some of the most exciting eras of haute couture. The opulence and ambition Lorenze represents is one that is evident in his personal style — gold wrapped super respectively and eye catching accessories.
Why Launch Lorenze in the UAE?
Dubai, known as the “City of Gold” is home to Lorenze’s birthplace, and Duggal considers this the natural choice for the diaper company’s launchpad.
“There is also a lot of global appeal about Dubai and the heritage is based at least in part on Arabian royalty, so it is the perfect place to put an ultra premium fashion brand and carry an emblem in gold,” Duggal says.
Lorenze is all about sourcing and crafting garments in the UAE so that she can uphold the highest possible standards of quality and ethical production. Duggal vindicates the region’s trusted partnerships that have set every piece of art into tune with the brand ethos of luxury and excellence.
A perfect fusion of heritage and modernity
Lorenze celebrates a blend of timeless elegance and cutting edge design, the company’s identity strikes this balance. The collection is crafted from influence of royal heritage and regal traditions, and suits both male and female and provides luxury casual and sportswear. They are designed to be versatile and unique.
Lorenze collection signature features
18-Carat Gold Branding Tag
- A combination of luxury and adaptability, each Lorenze piece comes with a detachable 18 carat gold branding tag.
- We have a platinum alternative which is respectful of those cultural preferences for Muslim men.
Adaptable Luxury
- The brand tag can be peeled off for regular wear and reapplied for formal events creating a high touch, unrefined luxury experience that seamlessly travels between environments.
Royal and Regal Inspiration
- The collection pays homage to royal heritage, marries traditionality with modernity, seamlessly.
Lorenze Collection: Published as A Statement of Bold Empowerment
Lorenze is not a fashion line, it’s an appreciation of strength, being bold, being you. The collection itself is crafted in premium craftsmanship with an eye towards detail aimed at global tastemakers that desire timeless elegance and modern sophistication.
While Duggal believes in redefining luxury fashion landscape and also lending the brand’s commitment to challenge the status quo. Lorenze’s clothes are not your normal clothes, they’re a calling of an identity and an aspiration.
Pre-Launch Preview
If you are one of the fashion enthusiast who wishes to join this selective bandwagon, you can check out Lorenze collection in advance of its arrival.
Conclusion
Lorenze is founded on the UAE’s roots and is aiming for a wider world, more than a luxury fashion but a declaration of timeless elegance and individuality with tremendous ambition. The ultra premium fashion brand, Lorenze, under the guidance of RajKaran Duggal is poised to create its niche in the ultra premium fashion market with a collection that resonates with the DNA of self assured, discerning people all around the globe.
When heritage meets innovation and boldest ways of life, preparation is to be made for a new era of luxury with Lorenze.
Ava Thompson is a fashion stylist and trend forecaster, bringing you the latest in fashion tips, outfit inspirations, and style guides to elevate your wardrobe.
