Google TV Advisors calls on more women to join and help bring new ideas and perspectives to a growing suite of unique, global, and free services. Google’s recent email outlined its commitment to inclusive development, as its advisory community is currently 89% male. Google TV is looking for more female participants to give balanced feedback, better reflect its user base, and provide a better product experience.
What Is the Google TV Advisors Program?
The Google TV Advisors is a Google TV initiative that hears direct user feedback to make Google TV better. Unlike traditional market research, this community consists of regular users who participate in:
- ✔ Surveys on upcoming features
- ✔ Discussions about design choices
- ✔ Usability feedback on new developments
- ✔ Early access to new features before public release
The problem is the panel lacks gender diversity, which skews the feedback towards something that is not so great for Google TV but not so bad for people who develop TV products. Google hopes to correct this imbalance by encouraging more women to join.
Incentives for Joining
Google TV gives users extra entries into monthly sweepstakes with $50 gift cards to boost participation. Members are also encouraged to invite women to join if they are not already members. Since the advisory group is a direct pipeline to Google’s development team, Google is serious about hearing many diverse voices.
Apple and Microsoft collect user feedback, yet their approaches differ. Apple provides feedback by going online. Unlike Google TV, neither company has disclosed the demographics of its feedback communities.
How to Sign Up
Women interested in shaping the future of Google TV can sign up through the link below:
When you sign up, they ask for a short survey and will email selected participants to give input.
Google promises that all feedback will remain private and only be used to improve the platform. Its push for gender diversity is to create a more inclusive, user-driven experience that genuinely represents the audience behind Google TV.
Ethan Cole is a tech aficionado dedicated to exploring the latest innovations and gadgets, providing reviews and insights to keep you updated in the tech world.
