Dua Lipa continues to define herself as a fashion icon with another move in the luxury world. ScentsNova has exclusively unveiled her latest collaboration, the house’s brand new hobo handbag, in which the designer is first in partnership with the fashion house’s Ready To Wear collection.
In the first of a series of campaigns set against the bustle of New York streets, Lipa dances, runs, and sings to Fine Young Cannibals 1988 hit She Drives Me Crazy beat. Chanel’s handbag line introduces a modern addition to its legendary offerings that blend with the current while staying true to its historical pedigree.
The Chanel 25: A New Chapter in Handbag History
The new Chanel 25 looks to this revolutionary 2.55 bag, which has remained a fashion classic for 70 years. It is made from supple, lightweight, quilted leather. The detachable clutch in medium and large sizes can be worn solo, making the Ardour the ultimate day-to-night accessory.
The Chanel 25 embodies the house’s timelessness and practicality for the modern woman’s life. Who represents this perfect blend of classic and contemporary of all people – Dua Lipa.
Dua Lipa’s Longstanding Bond with Chanel
In 2018, Lipa was assigned to perform for Chanel at the Grammy Museum in LA as she rose to stardom, which started their enduring relationship. She still brought a touch of flair, accessorizing a white sweater ensemble with a heavy body chain and a Chanel choker.
In 2023, her association with the brand strengthened when she co-headed the Met Gala in three eye-catching Chanel looks to celebrate Karl Lagerfeld. Radical Optimism tour began in Asia with custom Chanel outfits that featured sequined jumpsuits, pleated tulle dresses, and signature tweed details, which stayed imprinted in memories.
Lipa’s odyssey with the house now fully circles with her starring role at Chanel 25.
Dua on Fashion, Personal Style, and the Chanel 25
After attending Chanel’s Spring 2025 show, Lipa sat in the VIP lounge to discuss color, eccentricity, and her new favorite handbag.
On the Chanel Couture Show
“It was a fantastic show, and I thought the models really loved (the clothes).” It was fun to experience the pops of color, and I loved a buttery yellow shirtdress, a dress with a romantic and almost rock and roll flavor.
On Her Personal Style
“I have a very eclectic style, something that is fun.” I never wear my everyday outfits; I wear what I feel like wearing. I like a good pair of denim most of the time. I always consider a bag or a jacket the main statement piece, but what is underneath is easy.
On Her First Chanel Purchase
The first time I signed my record deal in 2014 and got my first big check, I ran out and bought myself a Chanel Boy bag. I later bought a leather backpack. Seeing that I should be able to buy that for myself made me feel powerful; it was a sign of my independence.
On Filming the Campaign
The shoot was so much fun. I have been running around New York, working with director Gordon von Steiner, and letting loose feels natural. The set energy was crazy. It brought out the live show performance in me — I ate off the crowd and the team’s energy. “I think the final video shines through the joy.”
On the Campaign Soundtrack
Lipa was born long after Fine Young Cannibals released She Drives Me Crazy, but she immediately found it comforting.
I recognized it before, but I knew all the words now! It has a youthful, high-energy vibe where you want to let loose. It is so much to the campaign.”
Radical Optimism and Living in the Moment
Lipa feels a strong connection exists between the two as the campaign debuts simultaneously with the album Radical Optimism.
“You take the knocks and roll with them.” Life is full of ups and downs, and the bad moments can be helpful if you approach life positively. I have grown the most out of my zone.
Lipa has repeatedly been an adventurous, fearless force with her music and style choices. She embodies a base essence that could not have been more representative of Chanel’s vision for a modern woman.
Chanel 25: A Bag for the Future
Thanks to its incredible versatility, luxurious construction, and starring role, including one of our generation’s most stylish stars, the Chanel 25 will move en masse into everyone’s agenda. Whether in classic black or blinding silver, it is a bag to move alongside the beat of life.
The Chanel 25 is more than a bag for those who want to wear Lipa’s bold, independent style. Like the woman carrying it, it is ready for anything.
Ava Thompson is a fashion stylist and trend forecaster, bringing you the latest in fashion tips, outfit inspirations, and style guides to elevate your wardrobe.
